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This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.
This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.
- Sales Rank: #559059 in Books
- Published on: 2016-11-22
- Original language: English
- Number of items: 1
- Dimensions: 8.20" h x .60" w x 8.30" l, .0 pounds
- Binding: Paperback
- 204 pages
Review
"Thought the canvas has a strong resemblance to other canvases you might be associated with, I think you will find this one of great use. It should be in everyone’s toolkit."
- Business901
“It’s a must have for every event planner.”
- Frankwatching
From the Back Cover
JOE PINE
CO-AUTHOR, THE EXPERIENCE ECONOMY
‘The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals – and change your organization.’
PANOS TZIVANIDIS
HEAD OF HOSPITALITY, EVENTS & LOGISTICS INTERNATIONAL OLYMPIC COMMITTEE
‘The Event Canvas methodology empowers our teams to design and deliver innovative events for all stakeholders of the International Olympic Committee.’
JULIUS SOLARIS
BLOGGER, EVENTMANAGERBLOG.COM
‘The authors have embarked in one of the most challenging tasks we have ever witnessed in the industry: changing the way we create events to offer better value. It will be studied by our children in universities, and have a massive impact.’
About the Author
ROEL FRISSEN
Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. He is founder of EventCanvas.org Foundation and Event Model Generation (the event design consulting & training firm) with Ruud Janssen aimed at creating a common language for Meetings & Events. Roel also manages Parthen meeting services and Center for Business Model Innovation.
RUUD JANSSEN
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and game changer in the Hospitality and Meetings & Events Industry since 1994. He is founder of EventCanvas.org Foundation and Event Model Generation (the event design consulting & training firm) with Roel Frissen aimed at creating a common language for Meetings & Events. He also the founder and Managing Director of TNOC |The New Objective Collective ; a creative collective of visual thinkers, moderators and specialists at the intersection of communication, technology and strategy.
DENNIS LUIJER
Netherlands based Visual Thinker and Story Engagement Engineer Dennis Luijer is part of Event Model Generation since 2014. He also manages Visuallyyours.nl and has been involved in the early stages of Business Model Generation as well. “I believe in making thoughts visible by drawing them out into reality… It is the connected way of the future and will end up bringing the world together! So get your pen out and start drawing some doors…so others can come in and connect to your thinking!”
Most helpful customer reviews
2 of 2 people found the following review helpful.
Making your events stronger
By Amazon Customer
I am a voracious reader of books that look at various aspects of meeting design, business thinking and learning development, and this book brings these together with a process that takes a very complex and often underdeveloped task of defining stakeholder objectives at the beginning of the meeting design process and makes it accessible. The book itself is well written, easy to follow and with its great design and illustrations visually enjoyable - something rare in a book. This is an excellent place for meeting and event professionals to start redefining for their clients (internal and external) both the WHY and the HOW of their event design.
2 of 2 people found the following review helpful.
The best toolkit I'm aware of for creating high-impact meetings and events.
By David W. Gray
There are a lot of design-oriented business books coming out these days, and I think this is a great thing. Design thinking is a critical element of the 21st-century business toolkit. This book stands out of the crowd of recent design/business books because it is so specific and actionable. I have found myself recommending it to colleagues and clients when it is time for them to plan important leadership offsides, meetings and events. Bringing people together is a time-consuming and expensive endeavor, and when you do that, you owe it to yourself to ensure the most impact possible. This book will help you do that.
2 of 2 people found the following review helpful.
Fresh outlook on event design!
By Amanda Larson
This book is an in depth breakdown of event design and how to strategically plan an event. It's a refreshing take on the old event views, and gives great expert insight. It makes you think about events differently and creates a universal language that every stakeholder can understand and appreciate. If you want to cause a change in behavior, if you want a successful event that exceeds your goals, I highly recommend reading this book!
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