Rabu, 29 Oktober 2014

[I390.Ebook] Ebook Download Elementary Information Security, by Richard E. Smith

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Elementary Information Security, by Richard E. Smith

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools. Elementary Information Security is certified to comply fully with the NSTISSI 4011: the federal training standard for information security professionals. See a detailed topic matching spreadsheet under the Additional Resources tab below. An ideal text for introductory information security courses, the second edition of Elementary Information Security provides a comprehensive yet easy-to-understand introduction to the complex world of cybersecurity and technology. Thoroughly updated with recently reported cybersecurity incidents, this essential text enables students to gain direct experience by analyzing security problems and practicing simulated security activities. Emphasizing learning through experience, Elementary Information Security, Second Edition addresses technologies and cryptographic topics progressing from individual computers to more complex Internet-based systems. Key Features of the Updated Second Edition Include: • Access to Navigate 2 online learning materials including a comprehensive and interactive eBook, student practice activities and assessments, learning analytics reporting tools, and more • Use of the nationally recognized NIST Risk Management Framework to illustrate the cybersecurity process • Comprehensive coverage and full compliance of all topics required for U.S. government courseware certification NSTISSI 4011 • Presents security issues through simple business-oriented case studies to make cybersecurity technology and problem-solving interesting and relevant • Provides tutorial material on the computing technologies that underlie the security problems and solutions • Available in our customizable PUBLISH platform

  • Sales Rank: #40902 in Books
  • Published on: 2015-03-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 2.00" w x 7.30" l, .0 pounds
  • Binding: Paperback
  • 866 pages

About the Author
Smith is an Air Traffic Controller, Private Pilot, freelance writer and web page designer.

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21 of 22 people found the following review helpful.
Magnum opus on the topic
By Ben Rothke
When I first got a copy of Elementary Information Security, based on its title, weight and page length, I assumed it was filled with mindless screen shots of elementary information security topics, written with a large font, in order to jack up the page count. Such an approach is typical of far too many security books. With that, if there ever was a misnomer of title, Elementary Information Security is it.

For anyone looking for a comprehensive information security reference guide - Elementary Information Security is it. While the title may say elementary, for the reader who spends the time and effort to complete the book, they will come out with a complete overview of every significant information security topic.

The book is in fact a textbook meant to introduce the reader to the topic of information security. But it has enough content to be of value to everyone; security notices or experienced professional.

Author Richard Smith notes that if you want to get a solid understanding of information security technology, you have to look closely at the underlying strengths and weakness of information technology itself, which requires a background in computer architecture, operating systems and computing networking.

With that, Elementary Information Security is a tour de force that covers every information security topic, large and small. The book also provides a relevant overview of the peripheral topics that are embedded into information security.

In 17 chapters covering over 800 pages, the book is well organized and progressively gets more complex. Two large chapters of the book are freely available online, with chapter 3 here and chapter 9 here.

The following are the chapters in the book, which shows a comprehensive overview of all of the core areas around information security:

Security From the Ground Up
Controlling a Computer
Controlling Files
Sharing Files
Storing Files
Authenticating People
Encrypting Files
Secret and Public Keys
Encrypting Volumes
Connecting Computers
Networks of Networks
End-to-End Networking
Enterprise Computing
Network Encryption
Internet Services and Email
The World Wide Web
Governments and Secrecy

The early chapters focus on the fundamentals of computers and networking, and the core aspects of information security. The chapters progress in complexity and deal with distributed systems and more complex security topics. The mid-chapters deal with cryptography, starting with an introduction to the topic, into more complex topics and scenarios. One is hard-pressed to find an information security topic not covered in the book.

Chapter 1 is on Security from the Ground Up and lays the groundwork for what security is. Various topics around risk are detailed; such as identifying, prioritizing and assessing risks.

Chapter 2 is on Controlling a Computer and reviews the underlying architecture around computers.

For some people, much of their learning about information security is based on rote memorization. In the book, Smith eschews this and each chapter closes with a glossary of topics, and penetrating questions. There are also problem definitions which detail practical situations with the hope that the reader can create and adequate security solution. The reader who spends extra time reviewing the questions will find that it will significantly help in their mastering the myriad topics.

The goal of the questions and exercises is to make the knowledge real. Some of the exercises include watching movies with computer security related topics such as The Falcon and the Snowman, Crimson Tide, and others. For example, in The Falcon and the Snowman, the author asks the reader to identify two types of security measure that would have helped prevent theft of the crypto keys. In Crimson Tide, it asks the reader to consider the missile launch procedures portrayed in the film and asks if it is possible for a single person to launch a nuclear missile. Another scenario is that under what circumstances a recipient should accept an unauthenticated message. It also asks the reader to give an example of a circumstance in which accepting an unauthenticated message would yield the wrong result.

The book is not meant as a For Dummies guide to the topic, and it assumes a college-level comprehension of relevant mathematical concepts. Note though that the requisite math is detailed in the sections on encryption and cryptography.

The book is also the first textbook certified by the NSA to comply with the NSTISSI 4011 standard, which is the federal training standard for information security professionals. The author notes on his blog that in order to gain that certification, he had to map each topic required by the standard to the information as it appears in the textbook.

Given the value of the book, (ISC)� should consider using this title as a reference for their CISSP certification. With all of the CISSP preparation guides available, even the Official (ISC)2 Guide to the CISSP CBK, one is hard pressed to find a comprehensive all-embracing security reference such as this. Some may even want to simply use this book as their definitive CISSP study guide.

For those looking for a single encyclopedic reference on information security, they should look no further than Elementary Information Security. Richard Smith has written a magnum opus on the topic, which will be of value for years to come.

7 of 7 people found the following review helpful.
Excellent comprehensive textbook, and perfect for self study
By Tim Leonard
Purpose:
If you want to become an information security professional, this is the book you need. It is nearly 900 solid pages of useful information, carefully written. It includes very little material that you won't need, and provides a complete base for on-the-job experience. It covers the security topics required by the ACM's IT curriculum, and the US government's Information Assurance training standards for administrators of national security systems.

Audience:
Though it was created as a textbook for an undergraduate course, it makes an *excellent* text for self study: it comprehensively covers the entire subject area, and it includes all background material that the intended reader may need in order to understand the primary subject matter. The book's organization shows the author's experience with teaching this material in class. The reader must be familiar with files, applications, email, and the web, but needs little more than that--not even programming. Yet because the sections introducing background material are short, appear just before they're needed, and clearly bring to the fore the ideas that are about to be used, they are useful even to a reader with a much deeper background. The discussion covers Linux, Windows, and OS X without assuming that the reader is familiar with any of the three.

Content:
The topics that are covered include (not in this order and not always by these names):
1) controlling access to programs, data, and systems
2) controlling overt and covert access to information
3) encryption in general, and encryption of passwords, files, volumes, and network traffic
4) network security in general, simple networks, networks of networks, network protocols in general, Internet protocols, network monitoring, monitoring tools, network applications in general, email, and the web
5) security in large enterprises and in government

Style:
This is a textbook, not a reference book. It is intended to be read sequentially. Several times a topic is considered in the context of an individual computer, then again in the context of a local area network, and finally in the context of the Internet, each time building on the previous discussion. It is well written, easy to understand, and engaging. It includes occasional discussions of historical background or context, including examples of actual computer incidents that illustrate the material being taught. The frequent figures and tables are helpful and the illustrations are interesting. Each chapter ends with a list of important terms that were introduced, a list of acronyms that were introduced, a set of review questions, and a set of exercises. The review questions and exercises are well done and help the reader to retain what's been learned, or to realize that an important idea has been missed. There's an index! And it's a good one! The index (all 47 pages of it, three columns wide) is very thorough and includes key terms and concepts, not just keywords haphazardly selected from the text, as is far too often the case. The book also comes with access to a website with supplementary learning materials, but they're fairly minimal.

Deficiencies:
I read the entire book, very carefully, and found only a few things to criticize:
1) Other than standards and tools that are referred to by name, the book itself does not point to other reading. The companion website and the authors' website both contain links to additional reading, but I would have preferred a bibliography in the book.
2) I thought the discussion of signaling at the electrical level was somewhat confused. Fortunately, this is background material rather than security-relevant content and the confusion does not affect the ideas that the following sections use.
3) The discussion of the network protocol stack was thorough, but I felt it was not as easy to follow as the rest of the text because the need for each layer was not adequately motivated. Again, much of this is background material rather than primary content. Furthermore, it will only seem more difficult to a reader who is not already familiar with the protocol stack.
4) In the discussion of password cracking, I was somewhat unsatisfied by the discussion of attack space and average attack space because I think analysis is easier in terms of total search space, probability of a success for a given length of search, and expected length of search until the first successful crack.
None of these are serious deficiencies.

Summary:
For the intended audience of aspiring information security professionals, and for those who just want a comprehensive introduction to information security, I think this is a most excellent book and I strongly recommend it.

0 of 0 people found the following review helpful.
I was amazed that the book was plastic sealed with an available ...
By reshad
My collage bookstore was selling this book for a much higher price, I got this cheap on Amazon. I thought I might be getting a used book, with an used condition, but when I received my order, I was amazed that the book was plastic sealed with an available access code. Never been used, and was like a brand new book.

About the book itself:

The book is a bit heavy as it has lots of pages. But, very informative.The author didn't put just examples, and his ideas much on the book, but the real facts, and training that you need for Information Security. Good book ,and will keep it for my feature references.

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Minggu, 26 Oktober 2014

[O615.Ebook] Ebook Download Memoria y deseo. Carlos Fuentes y el pacto de la lectura (Spanish Edition), by Ibsen Kristine

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Memoria y deseo. Carlos Fuentes y el pacto de la lectura (Spanish Edition), by Ibsen Kristine

Kristine Ibsen examina y explica en este libro las estrategias discursivas que Carlos Fuentes pone en pr�ctica en cuatro de sus novelas: Cambio de piel, Terra nostra, Una familia lejana y Crist�bal Nonato. Como es prop�sito en la cr�tica literaria, esta obra da pistas y abre las puertas hacia una lectura m�s plena de la obra de Fuentes.

  • Sales Rank: #4925472 in Books
  • Published on: 2003-12-01
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback

About the Author
Kristine Ibsen, Michael P. Grace II Professor of Latin American Studies at the University of Notre Dame, is author of "The Other Mirror: Women's Narrative in Mexico, Women's Spiritual Autobiography in Colonial Spanish America", and "Memoria y deseo: Carlos Fuentes y el pacto de la lectura."

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Sabtu, 25 Oktober 2014

[F137.Ebook] Download PDF Performing Information Governance: A Step-by-step Guide to Making Information Governance Work (IBM Press), by Anthony David Giordano

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Make Information Governance Work : Best Practices, Step-by-Step Tasks, and Detailed Deliverables

 

Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because it is a pervasive function, touching multiple processes, systems, and stakeholders. Fortunately, there are best practices that work. Now, a leading expert in the field offers a complete, step-by-step guide to successfully governing information in your organization.

 

Using case studies and hands-on activities, Anthony Giordano fully illuminates the “who, what, how, and when” of information governance. He explains how core governance components link with other enterprise information management disciplines, and provides workable “job descriptions” for each project participant.

 

Giordano helps you successfully integrate key data stewardship processes as you develop large-scale applications and Master Data Management (MDM) environments. Then, once you’ve deployed an information asset, he shows how to consistently get reliable regulatory and financial information from it.

 

Performing Information Governance will be indispensable to CIOs and Chief Data Officers…data quality, metadata, and MDM specialists…anyone responsible for making information governance work.

 

Coverage Includes

  • Recognizing the hidden development and operational implications of information governance—and why it needs to be integrated in the broader organization
  • Integrating information governance activities with transactional processing, BI, MDM, and other enterprise information management functions
  • Establishing the information governance organization: defining roles, launching projects, and integrating with ongoing operations
  • Performing information governance in transactional projects, including those using agile methods and COTS products
  • Bringing stronger information governance to MDM: strategy, architecture, development, and beyond
  • Governing information throughout your BI or Big Data project lifecycle
  • Effectively performing ongoing information governance and data stewardship operational processes
  • Auditing and enforcing data quality management in the context of enterprise information management
  • Maintaining and evolving metadata management for maximum business value

  • Sales Rank: #2020223 in Books
  • Published on: 2014-09-25
  • Released on: 2014-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.60" w x 7.00" l, .0 pounds
  • Binding: Paperback
  • 672 pages

About the Author

Anthony Giordano is an experienced executive with more than 25 years of global professional services experience in the information management field in the areas of business intelligence, data warehousing, customer relationship management, and program management. He has significant work experience in the financial services, life sciences, and automotive sectors. Mr. Giordano has functioned in various roles, including positions such as IBM Japan BAO Service Line Leader, Financial Services Practice Partner, and other consulting roles. He has extensive international experience in Australia, Thailand, Turkey, England, and living in Japan. Tony has been dedicated to implementing customer-focused business analytics and information management platform that deliver business outcomes.

 

In his role at Merkle, Tony is responsible for the Technology Solutions Group, which defines designs, develops, and deploys the Foundation Marketing Platform’s that Merkle’s customer run their multi-channel campaigns and marketing analytics.

 

Tony joins Merkle from IBM’s Business Analytics and Optimization Practice, where he spent 18 years in a variety of senior-level positions. Most recently, Tony led IBM’s BAO Japan Service Line. He also held IBM’s BAO Global Leader for Banking and Financial Markets, Enterprise Information Management Service Line for North America, and Financial Services BAO Partner roles. Prior to IBM and PricewaterhouseCooper’s, Tony held consulting roles in Oracle.

 

Tony holds a Master of Business Administration degree from Wayne State University in Detroit, majoring in accounting, and a Bachelor of Business from Walsh College, majoring in Computer Information Systems.

 

Tony is the author of Data Integration Blueprint and Modeling (IBM Press).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great support.
By Angela Jones
This is a reference that sits in my office. Great support.

3 of 3 people found the following review helpful.
In a perfect world, this book would be average. In today's REAL world, it's trash.
By Concerned IT Worker
I understand the reason for the existence of a book like this. But the execution is ... wow. It is full of buzz words and vague descriptions of ideal situations that just don't exist in real life. I feel that this book was made by an hands-off executive level manager who may have been technical 25 years ago, and still thinks he is. But he really has no idea about how to implement the ivory tower ideas in this book. They are not fit for the "real world". But what you learn in this book would make great buzzword bingo, or conversational topics at the golf course with a few other executive level folks who are out of touch with today's technology challenges.

1 of 2 people found the following review helpful.
Makes a usually dry topic interesting !!!
By Philip Nelson
Information Governance isn't a topic I'd normally enjoy reading about (in fact I've been known to describe the topic in the past as "dry as dust"). But as an Information Management professional it is a topic that it is my responsibility to know about. The problem is that most of the books on the topic are very abstract, and I like a practical approach to any topic.

Having found Anthony Giordano's previous book on Data Integration helpful, I decided to give this one a try. And I'm glad I did. I started reading it with a feeling of "let's get this over with". But I found that the way the author dealt with the topic in practical real world terms meant that I wanted to keep on reading. It probably helped that at the same time I was dealing with some real issues in this area and the book was speaking to a direct need.

I found the discussion of roles especially useful, especially the different options for aligning these roles within various business organisations and strategies for getting the buy in to support these roles. I'm now using the book as a guide in trying to establish a data stewardship role within a particular business unit within a client.

So I'd thoroughly recommend this book. Maybe not a page turner, but definitely full of useful practical advice.

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Rabu, 15 Oktober 2014

[L618.Ebook] Fee Download Linux Forensics, by Philip Polstra

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Linux Forensics, by Philip Polstra

Linux Forensics is the most comprehensive and up-to-date resource for those wishing to quickly and efficiently perform forensics
on Linux systems. It is also a great asset for anyone that would like to better understand Linux internals.



Linux Forensics will guide you step by step through the process of investigating a computer running Linux. Everything you need to know from the moment you receive the call from someone who thinks they have been attacked until the final report is written is covered in this book. All of the tools discussed in this book are free and most are also open source.



Dr. Philip Polstra shows how to leverage numerous tools such as Python, shell scripting, and MySQL to quickly, easily, and accurately analyze Linux systems. While readers will have a strong grasp of Python and shell scripting by the time they complete this book, no prior
knowledge of either of these scripting languages is assumed. Linux Forensics begins by showing you how to determine if there was an incident with minimally invasive techniques. Once it appears likely that an incident has occurred, Dr. Polstra shows you how to collect data from a live system before shutting it down for the creation of filesystem images.



Linux Forensics contains extensive coverage of Linux ext2, ext3, and ext4 filesystems. A large collection of Python and shell scripts for creating, mounting, and analyzing filesystem images are presented in this book. Dr. Polstra introduces readers to the exciting new field of memory analysis using the Volatility framework. Discussions of advanced attacks and malware analysis round out the book.



Book Highlights


  • 370 pages in large, easy-to-read 8.5 x 11 inch format

  • Over 9000 lines of Python scripts with explanations

  • Over 800 lines of shell scripts with explanations

  • A 102 page chapter containing up-to-date information on the ext4 filesystem

  • Two scenarios described in detail with images available from the book website

  • All scripts and other support files are available from the book website




Chapter Contents


  • First Steps
    • General Principles
    • Phases of Investigation
    • High-level Process
    • Building a Toolkit

  • Determining If There Was an Incident
    • Opening a Case
    • Talking to Users
    • Documenation
    • Mounting Known-good Binaries
    • Minimizing Disturbance to the Subject
    • Automation With Scripting

  • Live Analysis
    • Getting Metadata
    • Using Spreadsheets
    • Getting Command Histories
    • Getting Logs
    • Using Hashes
    • Dumping RAM

  • Creating Images
    • Shutting Down the System
    • Image Formats
    • DD
    • DCFLDD
    • Write Blocking
    • Imaging Virtual Machines
    • Imaging Physical Drives

  • Mounting Images
    • Master Boot Record Based Partions
    • GUID Partition Tables
    • Mounting Partitions In Linux
    • Automating With Python

  • Analyzing Mounted Images
    • Getting Timestamps
    • Using LibreOffice
    • Using MySQL
    • Creating Timelines

  • Extended Filesystems
    • Basics
    • Superblocks
    • Features
    • Using Python
    • Finding Things That Are Out Of Place
    • Inodes
    • Journaling

  • Memory Analysis
    • Volatility
    • Creating Profiles
    • Linux Commands

  • Dealing With More Advanced Attackers

  • Malware
    • Is It Malware?
    • Malware Analysis Tools
    • Static Analysis
    • Dynamic Analysis
    • Obfuscation

  • The Road Ahead
    • Learning More
    • Communities
    • Conferences
    • Certifications

    • Sales Rank: #117267 in eBooks
    • Published on: 2015-09-30
    • Released on: 2015-09-30
    • Format: Kindle eBook

    Review
    Linux Forensics�is the most comprehensive and up-to-date resource for those wishing to quickly and efficiently perform forensics on Linux systems. It is also a great asset for anyone that would like to better understand Linux internals.
    Linux Forensics�will guide you step by step through the process of investigating a computer running Linux. Everything you need to know from the moment you receive the call from someone who thinks they have been attacked until the final report is written is covered in this book. All of the tools discussed in this book are free and most are also open source.

    From the Author
    Linux Forensics is the most up-to-date and comprehensive book on performing Linux forensics period. �It has been a real labor of love to produce such a complete book. �If you ever think you might need to investigate a Linux system or just want to learn more about how Linux works under the covers, this book is for you. �This book will also have you well on your way to performing forensic investigations of other systems (Windows, OS X) from a Linux forensics workstation.

    While there are over 9000 lines of Python and 800 lines of shell script in this book, I make no assumptions about the readers expertise in these scripting languages. �In other words, in addition to being a book on forensics this book is also a good primer on Python and bash scripting. �By the time you finish this book you will know how Linux systems work, how to investigate them, and also how to automate tedious tasks with Python and shell scripts.
    The 102 page chapter of current and comprehensive information concerning the ext4 filesystem makes the book a must have all on its own. �The other chapters on live response, filesystem analysis, memory analysis with Volatility, image creation, advanced attacks, and malware further solidify the must-have status of this book.

    See for yourself why readers are saying "Dr. Phil covers all the topics in a lot of detail and talks about automating stuff with Python. This is really helpful as this allows to automate a lot of mundane and painful tasks, which would otherwise take a lot of time. I've already recommended this to my colleagues at work and have ordered more now from Amazon for them." - WiFi Hacker

    From the Inside Flap
    ForewordHello All!Phil and I met online around five years back through SecurityTube.net and we've beengreat friends ever since. Over the years, we discussed interesting projects we could collab-orate on and information security education was on top of our list as expected. Based on ourdiscussions, Phil created an excellent "USB Forensics" and "Linux Forensics" video series forPentester Academy! Both the video series were fantastic and well received by our students.I'd always wanted to convert our online video series into books and Phil's "Linux Foren-sics" video course seemed like the best place to start this adventure! And so we have! I'd liketo take this opportunity to wish Phil and my publishing team at Pentester Academy bon voyageon this new endeavor!Finally but most importantly, I'd like to thank the SecurityTube.net and Pentester Academycommunity and our students for their love and support over the years! We would not be heretoday without you guys! You've made all our dreams come true. We cannot thank you enough.Vivek RamachandranFounder, SecurityTube.net and Pentester Academy

    Most helpful customer reviews

    3 of 3 people found the following review helpful.
    The best book on Linux forensics I've seen
    By Francois Villon
    The best book on Linux forensics I've seen. The content is easily worth the $50 price tag, however, the physical book is not. This is printed on low quality paper with some pages (and quite a few of the figures) very washed out. I understand this is the first book from Pentester Academy, but they really need to find a new print shop to handle their work.

    2 of 2 people found the following review helpful.
    Practical, Up-to-date information with task automation using Python!
    By Golumo
    Very detailed and love the fact that almost every chapter has a section on automating with Python. Providing the books demo samples on their website is another awesome touch and this makes replicating the book setup really easy.

    1 of 1 people found the following review helpful.
    Nice book. I'm working through it chapter by chapter
    By Amazon Customer
    Nice book. I'm working through it chapter by chapter. As with anything there are areas that improvement is possible, such as adding additional information to some of the scripts. One example is the very first script that could have included some redirected log entries so one the SIFT tools were downloaded and installed, the user could clearly see which tools installed, which were already part of the OS and which failed to install. With screens and screens of output it's impossible to assess the outcome.

    See all 11 customer reviews...

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    Selasa, 14 Oktober 2014

    [C811.Ebook] Get Free Ebook Kotler on Marketing: How to Create, Win, and Dominate Markets, by Philip Kotler

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    Kotler on Marketing: How to Create, Win, and Dominate Markets, by Philip Kotler

    Kotler on Marketing: How to Create, Win, and Dominate Markets, by Philip Kotler



    Kotler on Marketing: How to Create, Win, and Dominate Markets, by Philip Kotler

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    Kotler on Marketing: How to Create, Win, and Dominate Markets, by Philip Kotler

    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
    Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
    If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.

    • Sales Rank: #522811 in Books
    • Published on: 2014-04-19
    • Released on: 2014-04-19
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.25" h x .90" w x 6.12" l, .0 pounds
    • Binding: Paperback
    • 272 pages

    Amazon.com Review
    For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource. Three meaty initial sections address a series of strategic, tactical, and administrative concerns, ranging from identifying opportunities and building brand equity to utilizing outside intelligence and evaluating performance. A brief fourth part titled "Transformational Marketing" offers Kotler's perspective on "the revolutionary impact on the marketplace and marketing practice of the new technologies ... and new media" including the Internet, fax machines, sales-automation software, cable TV, videoconferencing, and "personal newspapers." --Howard Rothman

    From Publishers Weekly
    If you want to learn marketing, you have to come to Kotler. He is both a pioneer of modern marketing and the leading popularizer of the field. His Principles of Marketing is ubiquitous in business schools throughout the world and he has two other textbooks for advanced classes. Now he gives readers a new way to tap his vast knowledge. The book covers the full range of marketing management and, of course, addresses Internet marketing. Readers won't find the mathematical depth or theoretical rigor that make Kotler's textbook an unpleasant surprise to students expecting an easy course. In fact, this book assumes readers will have a good deal of business experience. It's a terrific capsule of Kotler's marketing savvy. The most significant drawback is that Kotler shows only positive models of successful marketing. This is fine for illustrating general principles and techniques, but it doesn't teach the judgment required to tell good applications from foolish ones. The upshot is that uncritical readers may discover that a little learning is a dangerous thing. Despite these qualifications, this is a fine book on marketing for a general audience.
    Copyright 1999 Reed Business Information, Inc.

    From Library Journal
    Kotler, the S.C. Johnson Distinguished Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University, has been writing tremendously popular marketing texts since 1969. Here he has synthesized the materials from his textbooks and marketing seminars to produce a compact and readable review of marketing theory and practice that will allow the reader a quick and thorough overview of the field. Kotler (The Marketing of Nations, LJ 8/96) also has a useful appendix on characteristics and strategies for marketing in various types of business. Notes listing references for further study are included, and a subject index is promised. The text is practical and thorough yet remarkably readable and digestible. As a result, this title belongs on the shelf of every business executive as well as entrepreneurs and small business people.ALittleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
    Copyright 1999 Reed Business Information, Inc.

    Most helpful customer reviews

    27 of 27 people found the following review helpful.
    The Maestro of Marketing speaks again�
    By Jill Clardy
    Kotler's latest book is a great refresher course on marketing in the new millennium. The organization and prose of the book make it an enjoyable read, not at all academic and stuffy. We're using it as a textbook in an MBA Marketing Strategy course, and it is comprehensive and insightful as to the new challenges of marketing.
    The book is organized into four parts:
    Part One: Strategic Marketing - including sections on building profitable businesses through world-class marketing; using marketing to understand, create, communicate and deliver value; identifying market opportunities and developing targeted value offerings; developing value propositions and building brand equity.
    Part Two: Tactical Marketing - developing and using market intelligence; designing the marketing mix; acquiring, retaining and growing customers; designing and delivering more customer value.
    Part Three: Administrative Marketing - planning and organizing for more effective marketing; evaluating and controlling marketing performance.
    Part Four: Transformational Marketing - adapting to the new age of electronic marketing.
    Whether you read the book from cover to cover, or add it to your reference library and just read specific sections, you will find it full of useful theories, practical advice and many current examples.

    47 of 52 people found the following review helpful.
    Philosophy, psychology, psience and the pfuture
    By Michael Gering
    Philosophy, psychology, psience and the pfuture Kotler on Marketing, by Philip Kotler
    Future prosperity, we are told, revolves around generating demand and not around cutting costs. For this reason, marketing is perhaps the primary challenge of any good management team.
    The marketing executive is routinely expected to target a market, position a product, match features to benefits, select channels, and establish the pricing policy. In addition he or she allocates and primes the sales force, manages the brand, and manages category profitability. Indeed, it has been said, that the best training for a future marketing director is a short spell as CEO.
    Professor Kotler is often regarded the world's foremost marketing authority. He has been writing textbooks over four decades and his eight hundred and fifty-page book, Marketing Management, is widely referred to as the bible. In Kotler on Marketing, he takes the reader through a whirlwind tour of the marketing discipline. Marketing is more than "selling with a college degree". Rather it supplements selling, using strategic tools, such as segmentation, and tactical tools, which help match benefits to needs. As Dilbert says, the most important segment is the `stupid rich', and if you sell enough units there, then you develop economies of scale and can sell to the `stupid poor', the segment "where the real volume is".
    The book has four chapters on strategic marketing which teach us how to build value and deliver brand equity. It then has four chapters on tactical marketing which teach us to design the marketing mix, and two chapters on administrative marketing, which involves planning, organising, evaluating and controlling. It has a further section on transformational marketing, looking at trends and predicting the essential marketing issues of the future.
    Management textbooks are well known for their acronyms and alliterative lists, the three R's, the four P's, and the seven S's to name a few. This book is contains many such lists from winning marketing practices, to an updated version of the four P model, as well as the five generic value propositions. Each chapter has questions at the end to help the manager "apply the content to his company's situation", and there is an appendix at the end looking at success strategies of marketing in different industries.
    Jane Gephart, editor of the Sloan Management review, asks her contributors if they can write an introduction which "does not mention the pace of change in today's world". Kotler on Marketing mentions the pace of change repeatedly and uses the standard case studies such as Wal-Mart and South West Airlines in their expected settings. However, if you are not one of the three million students who have bought Professor Kotler's text books, and don't have the time to wade through 800 pages, then you will find this book easy to read and comprehensive. It will give you the framework, the questions, and the language needed to hold an intelligent marketing conversation. In that sense, this book is itself a case study in marketing; it is a repackaged product, aimed at a target market and using value pricing.
    Book Review: Kotler on Marketing, How to Create, Win and Dominate Markets, by Philip Kotler, the free press 1999.
    Dr Michael Gering, Michael is a director at Sediba consulting, a company which he co-founded.

    16 of 16 people found the following review helpful.
    Comparison of traditional and contemporary practices.
    By Turgay BUGDACIGIL
    "Companies often fail to recognize that their marketplace changes every few years...Last year's winning strategy may become today's losing strategy. As someone observed, there are two kinds of companies: those who change and those who disappear...Today's economic landscape is being shaped by two powerful forces- 'technology' and 'globalization.' The technological landscape today is dotted with new products...Technology is the ultimate shaper not only of the material substructure of society, but also of human thought patterns...Technology drives the second major force, globalization...Besides technology and globalization, other forces are reshaping the economy. 'Deregulation' is occurring in many economies. Protected companies, often monopolies, suddenly confront new competitors...Another strong force is 'privatization', where former publicly held companies and agencies have been turned over to private ownership and management, in the belief that they would be better managed and more efficient...Yogi Berra, the legendary Yankee catcher, summed it up when he said, 'The future ain't what it used to be.' He might have added: 'Do you feel your company is being chased by wild animals. If not, you should!' Markets are pitiless. Jack Welch would start his management meetings with the admonishment, 'Change or die.' Richard Love of Hewlett-Packard observes: 'The pace of change is so rapid that the ability to change has now become a competitive advantage.' The ability to change requires an ability to learn. Peter Senge and others have popularized the notion of a 'learning organization.' Not surprisingly, companies such as Coca-Cola, General Electric, and Skandia have appointed vice presidents of knowledge, or learning or intellectual capital. Those vice presidents have the task of designing 'knowledge management systems' to enable rapid company learning about trends and developments affecing consumers, competitors, distributors, and suppliers" (pp.3-5).
    In this context, in Chapter 1, after saying as the pace of change accelerates, companies can no longer rely on their former business practices to sustain prosperity, Philip Kotler compares busines assumptions and practices that were practiced 'then' with the ones being increasingly practiced 'now' as following:
    I- 'Then'
    1. Make everything inside the company.
    2. Improve on one's own.
    3. Go it alone.
    4. Operate with functional departments.
    5. Focus domestically.
    6. Be product-centered.
    7. Make a standard product.
    8. Focus on the product.
    9. Practice mass marketing.
    10. Find a sustainable competitive advantage.
    11. Develop new products slowly and carefully.
    12. Use many suppliers.
    13. Manage from the top.
    14. Operate in the marketplace.
    II- 'Now'
    1. Buy more things outside (outsource).
    2. Improve by benchmarking others.
    3. Network with other firms, collabotate.
    4. Manage business processes with multidiscipline teams.
    5. Focus globally and locally.
    6. Be market-and customer-centered.
    7. Make adopted/or customized products.
    8. Focus on the value chain.
    9. Practice target marketing.
    10. Keep inventing new advantages.
    11. Speed up the new product development process cycle.
    12. Use few suppliers.
    13. Manage up and down and across.
    14. Operate in the marketspace.
    Finally, he writes that those in the 'now' list are viewed as more effective contemporary approaches to profitability. Your company can almost tell how much it has adopted contemporary business practices by placing a check in each list on either the 'then' or the 'now'. If most of the checks are on the 'then', your company is locked in traditional practices.
    Strongly recommended.

    See all 47 customer reviews...

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    Minggu, 12 Oktober 2014

    [I792.Ebook] Download PDF Literature for Children: A Short Introduction (8th Edition), by David L. Russell

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    Literature for Children: A Short Introduction (8th Edition), by David L. Russell

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    Literature for Children: A Short Introduction (8th Edition), by David L. Russell

    Literature for Children: A Short Introduction, 8/e is a concise, accessible, text that provides a solid understanding of the foundations of children’s literature across its various genres from picture books to folk literature. In his usual engaging style, popular author David Russell stresses that students need to first appreciate literature in order to later use and teach it effectively in their own classrooms. The text’s user-friendly format includes a wealth of real examples from literature, and its concise presentation allows students to spend more time reading actual children’s books. Substantially updated to bring the text and its resource lists in line with today’s most current scholarship, the Eighth Edition includes a list of the winners of the Orbis Picture Awards for children’s nonfiction, annotated recommended booklists, and discussions of important topics such as the Common Core curriculum, using technology in the classroom, teaching folktales, twenty-five uses of poetry, and critical approaches to literature that demonstrate a variety of ways of reading children’s books.

    • Sales Rank: #89711 in Books
    • Published on: 2014-04-20
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.00" h x .60" w x 7.30" l, 1.00 pounds
    • Binding: Paperback
    • 336 pages

    Review

    This book allows teachers and students to get an introduction to the world of children’s literature. The strength of this book is in the way its material is presented. The author has some interesting perspectives, which help engage students. It allows future teachers to take the material and create a lesson plan. Its accessible style and illustrations support the concepts presented in a very easy-to-follow way. -- Gail Dichtman, Moraine Valley Community College

    A very concise, no frills companion to a short or compacted course on children’s literature. This book excels in its concise approach and its focus on the historical and mechanical aspects of children’s literature in general. -- Lee Edward Allen, University of Memphis

    From the Back Cover

    This concise, accessible text gives students a solid understanding of the foundations of children’s literature across its various genres from picture books to folk literature. In his usual engaging style, popular author David Russell stresses that students need to first appreciate literature in order to later use and teach it effectively in their own classrooms. The text’s user-friendly format includes a wealth of real examples from literature, and its concise presentation allows students to spend more time reading actual children’s books.

    Substantially updated to bring the text and its resource lists in line with today’s most current scholarship, the Eighth Edition includes these significant changes:

    • A variety of pedagogical suggestions give prospective teachers ideas they can put to use in their classrooms:
      • NEW! The Orbis Picture Awards for children’s nonfiction have been added to the appendix. It complements the other lists of book awards and addresses the heightened emphasis on nonfiction in today’s school curricula.
      • NEW! Annotated recommended booklists on diversity, picture books, fantasy, realistic fiction, and nonfiction, follow the chapters assisting students in selecting appropriate children’s books.
      • NEW! How to use technology in the classroom is discussed in Chapter 3, emphasizing the importance of integrating various types of technology into today’s teaching practice.
      • NEW! The use of folktales in the classroom is discussed in Chapter 8.
      • NEW! 25 things to do with poetry give students fresh ideas for teaching the genre.
    • NEW! A new discussion on the Common Core State Standards helps prospective teachers align their literature instruction to this critical component of today’s teaching (Ch. 3).
    • NEW! Critical approaches to literature are discussed in Chapter 9, demonstrating a variety of ways of reading children’s books and increasing the text’s accessibility to students in English and literature departments.

    About the Author

    David L. Russell has taught children’s literature courses at Ferris State University in Michigan for over 30 years. He is the author of Patricia MacLachlan and Scott O’Dell, both Twayne critical biographies, as well as numerous scholarly articles in various journals. A member of the Children’s Literature Association, for which he served as Treasurer and Publications Chair for several years, he is currently co-editor of The Lion and the Unicorn, one of the premier professional journals in the field of children’s literature.

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    Great text
    By Five Cat Brewery
    This was a required text for a course, but it was such a valuable tool I hated to return it at the end of the rental period. Anyone interested in primary education should have this volume handy.

    1 of 1 people found the following review helpful.
    Five Stars
    By aparrbai
    This will probably be the only textbook I will ever keep! Very well written :)

    1 of 1 people found the following review helpful.
    Five Stars
    By Emily Collins
    Great textbook! Very interesting and useful

    See all 7 customer reviews...

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    Kamis, 09 Oktober 2014

    [S943.Ebook] Free Ebook Pop Painting: Inspiration and Techniques from the Pop Surrealism Art Phenomenon, by Camilla d'Errico

    Free Ebook Pop Painting: Inspiration and Techniques from the Pop Surrealism Art Phenomenon, by Camilla d'Errico

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    Pop Painting: Inspiration and Techniques from the Pop Surrealism Art Phenomenon, by Camilla d'Errico

    Pop Painting: Inspiration and Techniques from the Pop Surrealism Art Phenomenon, by Camilla d'Errico



    Pop Painting: Inspiration and Techniques from the Pop Surrealism Art Phenomenon, by Camilla d'Errico

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    Pop Painting: Inspiration and Techniques from the Pop Surrealism Art Phenomenon, by Camilla d'Errico

    A unique behind-the-scenes guide to the painting process of one of the most popular artists working in the growing, underground art scene of Pop Surrealism.

    Get ready for a behind-the-scenes look at the painting tools, methods, and inspirations of one of the top artists working in the growing field of Pop Surrealism. For the first time, beloved best-selling author and artist Camilla d’Errico pulls back the curtain to give you exclusive insights on topics from the paints and brushes she uses and her ideal studio setup, to the dreams, notions, and pop culture icons that fuel the creation of her hauntingly beautiful Pop Surrealist paintings.

    With step-by-step examples covering major subject areas such as humans, animals, melting effects, and twisting reality (essential for Pop Surrealism!), Pop Painting gives you the sensation of sitting by Camilla’s side as she takes her paintings from idea to finished work. This front row seat reveals how a leading artist dreams, paints, and creates a successful body of work. For fans of Camilla and the underground art scene, aspiring artists looking to express their ideals in paint, and experienced artists wanting to incorporate the Pop Surrealist style into their work, Pop Painting is a one-of-a-kind, must-have guide.

    • Sales Rank: #96319 in Books
    • Published on: 2016-01-05
    • Released on: 2016-01-05
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.01" h x .66" w x 8.59" l, 2.10 pounds
    • Binding: Paperback
    • 248 pages

    Review
    "An essential guide for artists and anyone interested in contemporary art."
    —HENRY CHAMBERLAIN, Comics Grinder

    "Camilla d’Errico’s vibrant personality and beautiful spirit overflows into her wonderfully unique and emotionally powerful art. In Pop Painting, a bright and insightful look into Camilla’s artistic mind, she generously shares her heartand creativity with the world, and inspires and encourages with every colorful page."
    —BRANDI MILNE, Surrealist painter

    "Pop Painting is a lovely guideto Camilla’s process."
    —AMY SOL, visual artist

    About the Author
    Camilla d’Errico has gained wide acclaim for her illustrative work, and has been nominated for the Joe Shuster Award and the Will Eisner Award. She has worked with Dark Horse Comics, Image Comics, Hasbro, Disney, Sanrio, and Neil Gaiman, and created her own cult-sensation properties Tanpopo and Helmetgirls. She is also well known for her melting rainbow, big-eyed girl oil paintings, which have made her a hit in the international Pop Surrealism movement. Visit her at camilladerrico.com.

    Excerpt. � Reprinted by permission. All rights reserved.
    Pop Surrealism: What Is It?
    Art movements are created in hindsight—we reflect on what happened and that’s how we are able to label and identify them. For those artists like myself, Mark Ryden, Audrey Kawasaki, James Jean, Camille Rose Garcia, and others, working within the movement, creating art before there was even a label, we didn’t pattern our art after something that we saw, but rather created it on the precipice of defining the style, giving the movement its foundation. My fellow Pop Surrealists and I actively created the art without being consciously aware of what we had to do in order to be Pop Surrealists.�
    People ask me whether I like being labeled as a Pop Surrealist, whether I like being defined in such a way. I don’t mind it at all, because I don’t limit myself to it. I create art for myself; whether or not it fits within the confines of the definition of Pop Surrealism is up for interpretation. However, I believe that artists within the movement dictate what Pop Surrealism is, simply by breaking boundaries and continuously creating new and diverse art.

    Most helpful customer reviews

    10 of 11 people found the following review helpful.
    Insightful book on painting and Camilla's process
    By Parka
    [[VIDEOID:8576c2dfd0ad7d7534b0d74e15ac5d9f]]Pop Painting is a really insightful guide that goes behind the scenes to show you the painting process of Camilla d'Errico, one of the better known artists in the world of Pop Surrealism art. I've seen her artwork online quite often, and in other artbooks.

    I've always thought that Pop Surrealism is similar to Lowbrow but Camilla actually defines it a bit differently, saying that Pop Surrealism "has brighter, more whimsical, and more playful nature". This is actually an art movement that baffles me. But I do appreciate the artists who paint in this style because it adds variety to art in general, and that's a good thing.

    There is a lot of information in this 238-page paperback. First half of the book is Camilla talking about her inspiration and workflow, things like where she finds inspiration, thinking as a painter, the materials that she uses, and also subject matter. There are also lots of techniques being discussed.

    Second half of the book are step-by-step examples from her paintings. There are 19 paintings featured where she demonstrates and explains her process and techniques. Each painting actually focuses on a specific area, for example, a painting could be a portrait, but that example might talk specifically about drawing the hair perhaps, and in another paintings, it could be about eyes, or lips or other things. The painting demonstrations are split into subject matter namely: humans, animals, melting effects and twisting reality.

    I'll recommend this to fans of Camilla d'Errico and Pop Surrealism. Camilla is very generous with sharing her knowledge to benefit other others. Highly recommended.

    8 of 9 people found the following review helpful.
    Not only does this book showcase her beautiful work, it gives step by step instructions on ...
    By Amazon Customer
    Thank you Camilla! It is so rare to have an artist (especially a favorite) be so open about their process. Not only does this book showcase her beautiful work, it gives step by step instructions on her technique and suggestions on how to make the work your own. I am a self-taught artist so I have read TONS of books on painting/drawing and I absolutely love this book. The book is well written, and I knew it was a great choice when I opened it and saw paintings by some of my other favorite artists. Although my style is much different than Camilla's, I have learned many things that I haven't seen in other "how-to" books. This is the first review I've ever written, and I'm thrilled with this purchase!

    6 of 6 people found the following review helpful.
    Fun and informative
    By Paige
    The quality of this book is great, and the artwork inside is beautiful and reproduced very well. In the first section of the book (the first ten chapters or so), Camilla d'Errico talks about what pop surrealism is, what inspires her, how she handles creative blocks, finding a style, composition, complacency, colors and emotions, the tools she uses, and one of her favorite techniques, blending. None of it is super in depth but she does have some good tips I'd never heard before and it's always interesting to hear an artist talk about their work.

    The second part of the book is the step-by-step tutorials. I did not try these (I wanted to get the Holbein Duo paints she talks about) but I did take a look at them. I was pleasantly surprised to see that they are more thorough than other step-by-step tutorials in art books I have. Of course, they do assume you already have some level of drawing skill. This fact should be understood when looking into almost any painting "how to" book--after all, many schools won't let you take even an intro painting until you've taken at least a semester and sometimes a year of drawing first. Nonetheless I feel like this bears pointing out since sometimes reviews on art technique books reveal that the reviewer thought the book would somehow magically make them great artists: if you don't have some drawing skill, you will still able to put her techniques (shadowing, definition, texture, color mixing) into practice, but if you have never drawn anything or do not have any aptitude for it, your pieces probably will not look polished like d'Errico's work (I'm sure they would have a charm all their own though--in fact sometimes I prefer art by "non-artists"). Also, there's no substitute for practice. That said, the tutorials are informative, helpful, and thorough (she tells you what kind of brush she's using, how she's shading, where she's adding colors to complement different elements, etc.--things that make a painting look great that you might not think about automatically).

    All in all I think this is a really fun book to look through and I am excited to try out some of her tutorials. I spend a lot of times looking at art books and I think this one is worthwhile.

    See all 40 customer reviews...

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