Free PDF Lead from the Heart: Transformational Leadership for the 21st Century, by Mark C. Crowley
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Lead from the Heart: Transformational Leadership for the 21st Century, by Mark C. Crowley
Free PDF Lead from the Heart: Transformational Leadership for the 21st Century, by Mark C. Crowley
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- Our common belief in business is that the heart has no place in workplace management. In fact, most of us were taught that the heart acts like Kryptonite in leadership: it inherently undermines a manager's effectiveness - and lowers productivity and profitability.
- In this stunning and groundbreaking work, however, leadership and engagement expert, Mark C. Crowley, provides irrefutable proof that we were wrong.
- Crowley begins by showing us how traditional leadership practices are failing. Across the globe,employee engagement and job satisfaction scores have fallen to crisis levels.
- According to astonishing research from Gallup (insight Crowley was first in the world to report) 70% of the US workforce is now disengaged.
- It used to be that a job and a paycheck kept workers satisfied and productive. Today, pay barely makes the list of what inspires people to put their hearts into their work and contribute to their highest capacity.
- Right before our eyes, human beings have evolved in what they need and want in exchange for work. 21st Century employees are seeking to find purpose, meaning and feelings of significance. What drives their engagement is feeling valued, respected, appreciated, developed and cared for.
- Crowley's profound insight draws upon recent medical science discoveries which prove it's the heart, not the mind, that drives human motivation and achievement.
- There's nothing soft about Lead From The Heart. It represents the future of workplace management and a roadmap to driving uncommon engagement, productivity and profitability.
- When you Lead From The Heart, your people will follow.
- Sales Rank: #1349929 in Books
- Brand: Mark C Crowley
- Published on: 2011-07-06
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .50" w x 5.98" l, .89 pounds
- Binding: Hardcover
- 168 pages
- Lead from the Heart
Review
Lead From The Heart is now being taught in Entrepreneurship, Business Management, Child Development and Leadership classes at Northern Arizona University, Embry-Riddle University and San Diego State University. In 2016, it will be read by Organizational Psychology PhD students at Brandman University (a member of the Chapman University system), and first year students at California State University, Northridge. Lead From The Heart was also named one of the "10 Best Strategy Books To Beat The Competition" by the book editors at Small Business Trends.
About the Author
Mark C. Crowley is recognized as a major thought leader in workplace management and engagement. In addition to being a consultant and compelling professional speaker, he's a frequent contributor to Fast Company Magazine, and has been published by USA Today, the Huffington Post, The Seattle Times, Reuters, CEO Magazine, Great Britain and The Great Place To Work Institute. His most recent article on LinkedIn Pulse was an "Editor's Pick," and has had over 340,000 views. In the week it was published, it was the most read on LinkedIn worldwide.
Mark is a graduate of the University of California, San Diego and the Pacific Coast Banking School at the University of Washington. A business leader at heart, he holds several investment securities licenses and is a licensed California Real Estate Broker. He's the former National Sales Manager for Investment Products at one of the nation's largest financial institutions where he was named "Leader of the Year."
Connect with Mark on his website, markccrowley.com, Twitter, @markccrowley, and Facebook, Facebook.com/leadfromtheheart.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Recommended for Anyone in Business, Management, or Other Leadership Roles
By Super Searcher
LEAD FROM THE HEART was required reading for my “Principles of Management” class in college. It’s a timely book for instructing the next generation of managers. This book explains how job satisfaction and employee engagement have been steadily declining over the last 22+ years, so that more than half of all workers in the U.S. now hate their jobs. The author, Mark Crowley, wrote: “Studies prove that our traditional leadership model has reached the end of its effectiveness. Workers across the country have grown widely disengaged and disheartened and American productivity is being greatly undermined as a result” (p. 11). In his book, Crowley proposes what to do about this dilemma. It says right on the back cover, “21st-century employees need to feel valued, respected, developed, and cared for. Their work has to matter.” Which makes sense, because people’s emotions are real, and disregarding their feelings has real consequences. So if you want to get the most out of your employees, it pays to be nice to them. Leading from the heart produces employees who are more loyal, engaged, and productive.
Crowley explains: “Leading with any amount of heart flies in the face of our collective belief that the heart acts like kryptonite in business. We associate the heart in the workplace as being soft, sentimental, and antithetical to driving profit” (p. xiv). However, this book shows how it’s the traditional way of managing employees that is actually detrimental to productivity. Consider the employee’s perspective – they might describe a typical authoritarian boss as hard-hearted, heartless, or cold-blooded. Is it a coincidence that all of these terms have to do with the heart? I don’t think so – the underlying message is that the heart is the vital part. Some world-class companies have already caught on to this concept. If you check the lists of “Best Companies to Work For,” you will find that SAS, Zappos, Google, etc. place a great deal of emphasis on employee engagement and satisfaction. First-rate CEOs seem to instinctively follow the Golden Rule, which says: “Treat others the way you would like to be treated.” It could also mean that they naturally “lead from the heart.”
More than just a leadership how-to guide, LEAD FROM THE HEART relates the author’s personal journey, telling how his childhood experiences shaped his managerial abilities, eventually arriving at an epiphany that “I had brought heart into leadership” (p. xix). Crowley backs up the points he makes with references to published research and anecdotal evidence to support his views. The book's conclusion is particularly compelling as a convincing example of the good that comes with leading from the heart. It reinforces the idea that “long after you can remember the actual work or the targets you met along the way, what’s sustained in your memory is the effect you had on people’s lives. By this one measure, above all others, you’ll know the true impact you had as a leader” (p. 137). This book is an easy and enjoyable read. It’s suitable for managers, leaders, coaches, teachers, and mentors of any kind, not just in business, as all authority figures would do well to lead from the heart.
1 of 1 people found the following review helpful.
workers hate their jobs -Workers are no longer easily replaceable -Tethered ...
By John A
Mark Crowley establishes the case for the need for change in the way we lead today:
-More than half of U.S. workers hate their jobs
-Workers are no longer easily replaceable
-Tethered to work through technology requires employees to achieve self actualization needs at work
-Employees may be present at work but are disengaged and not productive at an alarming rate
-Employees perceiving their boss as being trustworthy more frequently than anytime in history
-This new generation of workers responds differently to intrinsic and extrinsic rewards.
Mark systematically leads the reader through the challenges of today’s work environment and how scientific methods of hierarchical leadership may negatively impact business growth, employee satisfaction, and employee development. Mark takes us on a journey through transformational leadership and how he recognized he could increase his employees’ productivity and morale by leading from the heart. Leading from the heart doesn’t mean being a pushover and providing everyone a participation trophy so they feel good. Mark demonstrates how he engaged employees, established personal relationships, and helped develop them into motivated, successful individuals who were prepared for new and greater challenges. He describes his success by providing stories of honest feedback with candor while being respectful and truly caring about one’s growth potential.
Today we seem to be focused on short term goals—how am I going to achieve next quarter’s goals? Human capital is not valued the way it should be; management, in its zeal to achieve short term goals is not focusing on long term strategies for continued growth. Mark Crowley is providing a blueprint to leaders on how to change course and work toward getting the best out of employees, respect the value of human capital, and foster an environment where continued long term growth is attainable. This book will provide insight to those that are intrigued and feel that there may be a better way to lead. It’s a really good read too.
1 of 1 people found the following review helpful.
C for Courageous
By G. Morgan
The C in Mark C Crowley must mean courageous. It takes courage to write a business book about leading from the heart- the business world is rife with traditional managers ready to reject and mock any idea that emotion, feeling and heart have any place in business. However these are the same managers who will passionately support a sports team with a coach who puts his whole heart into his sports team coaching. So if it is ok in sport and boosts performance why not business?
Mark stands up for what he knows from experience- only by truly connecting with individual team members, authentically caring for them, appreciating their efforts, and enjoying helping them grow will you see the amazing potential of your team. And it's not just for your teams benefit - it's good for you too. Win-Win.
Mixing psychology, science, and personal experience he writes a compelling book which really tells every manager (human being) what they know deep down but may have suppressed in the desire to fit into the comfort zone of traditional management.
However, engagement is at an all time low and engagement survey results are sending Brexit style shockwaves through organizations as millenials in particular reject inauthentic disconnected traditional management and demand that their leaders help them grow, care for them and connect with them.
Read Mark's book and have the courage to lead from your heart as well as your mind, follow his clear steps to transformation and enjoy the results from your team and watch your reputation rocket and your career take off! And then after that, as Mark points out, look back on your career and enjoy the fact that you made a positive impact on the lives of others. That, in the end, is all that really matters.
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